Privacy Policy
Last Updated: 09/06/26
The Don’t Take This the Wrong Way campaign is led by Instituto Latino Americano de Sepse (ILAS), the Sepsis Alliance and the UK Sepsis Trust, with financial support from bioMérieux and Pfizer. This website and its contents are intended for audiences in the Brazil, UK and US only. All outputs are guided and endorsed by the involved parties, through consensus and collaboration.
Introduction
This Privacy Policy explains how donttakethiswrong.org (“we”, “us”, or “our”) collects, uses, stores, and protects information when you visit and interact with this website.
We are committed to protecting your privacy and handling information responsibly in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
Information You Provide
Depending on how you use the website, you may voluntarily provide information through:
- Surveys and questionnaires
- Contact forms
- Email correspondence
- Feedback forms
Where surveys are intended to be anonymous, we do not request names, email addresses, or other directly identifying information unless explicitly stated.
Automatically Collected Information
When you visit the website, we may automatically collect certain technical information, including:
- IP address
- Browser type and version
- Device information
- Operating system
- User-Agent information
- Date and time of access
- Pages viewed and website activity
- Referring websites
This information is collected for website operation, security, analytics, and performance monitoring purposes.
How We Use Information
We may use information to:
- Operate and maintain the website
- Respond to enquiries and requests
- Administer surveys and collect feedback
- Improve website performance and user experience
- Analyse website traffic and usage patterns
- Protect against fraud, spam, abuse, and security threats
- Comply with legal obligations
Google Analytics
We use Google Analytics to understand how visitors use our website.
Google Analytics collects information about website usage, including pages viewed, time spent on pages, browser information, device information, and approximate geographic location.
Google Analytics may use cookies and similar technologies to collect this information.
For further information about how Google processes data, please visit:
https://policies.google.com/privacy
You can opt out of Google Analytics by visiting:
https://tools.google.com/dlpage/gaoptout
Cookies
Our website uses cookies and similar technologies to ensure the website functions properly and to help us understand how visitors use the site.
Cookies may be used to:
- Remember preferences
- Improve website functionality
- Analyse website traffic
- Maintain website security
Where required by law, we will obtain consent before placing non-essential cookies on your device.
WordPress and Third-Party Plugins
This website is powered by WordPress and uses third-party plugins and services to provide functionality, security, spam prevention, and website administration.
These services may process technical information such as:
- IP addresses
- Browser information
- Device information
- Website activity logs
Information is processed only where necessary to operate, secure, and improve the website.
Surveys and Feedback
We may conduct surveys and collect feedback through this website.
Survey responses are generally analysed in aggregate form and used to support research, campaigns, service improvement, or reporting purposes.
Unless explicitly stated otherwise, survey results are not used to identify individual participants.
Data Sharing
We do not sell personal information.
We may share information with trusted third-party providers that help us operate the website, including:
- Website hosting providers
- Analytics providers
- Security and anti-spam providers
- Technical support providers
These providers are required to process information securely and only for authorised purposes.
We may also disclose information where required by law or to protect our legal rights.
Data Retention
We retain information only for as long as necessary to fulfil the purposes described in this Privacy Policy.
Technical logs and security records may be retained for a limited period for operational and security purposes.
Survey responses and website analytics data may be retained for reporting, research, and audit purposes where appropriate.
Security
We take reasonable technical and organisational measures to protect information against unauthorised access, loss, misuse, disclosure, alteration, or destruction.
However, no website or internet transmission can be guaranteed to be completely secure.
Your Rights
Under applicable data protection laws, you may have the right to:
- Request access to personal data we hold about you
- Request correction of inaccurate information
- Request deletion of personal data
- Object to certain processing activities
- Request restriction of processing
- Request data portability where applicable
- Lodge a complaint with the Information Commissioner’s Office (ICO)
For more information about your rights, visit:
Contact Us
If you have any questions about this Privacy Policy or our handling of information, please contact:
Donttakethiswrong.org
Email: Digital@hanovercomms.com
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements, technology, or our practices.
Any updates will be posted on this page and will take effect from the date of publication.